Quite a few different ideas of web design seem to have stuck around for some time now. With that being said, it doesn’t mean that they are still true. Let’s check out a few web design myths and talk about some of the best modern practices so you don’t fall back into the older ideas.
Myth #1: Website Users Love Sliders
Take a minute and first think to yourself, “When was the last time I actually clicked to advance on a slider?” Sliders are used very frequently and are still a pretty popular aspect to include in one’s website.
Even though they’re used so often, sliders aren’t as useful as everyone thinks they are. Website engagement for sliders is exceptionally low.
Yoast SEO, a popular SEO setup tool, gathered the following data from researching the relationship between sliders and visitors:
- Only 1% of website visitors interact with sliders
- Sliders actually slow down the speed of the website
- Sliders do not work all that well on the mobile version of a site
- Website visitors can miss important information on a company because it is on a different slide.
These challenges lead us to a solid conclusion: There is a better way.
Take the information you were going to put in a slider and create screens using parallax scrolling or create multiple landing pages to create different funnels for what would have been slider content. Don’t get caught in the slider trap.
Myth #2: Web Design Just Makes Things Look Good
A good website design should not be just aesthetically pleasing. Yes, your website needs to look good that is obvious; but a really good website design needs to be functional as well.
When you create your beautiful design, are you thinking about how visitors will be able to maneuver the website as well? How will visitors interact with the website and its design? Will the users be able to do what they expect with the visual cues implemented in your website??
Challenge yourself to think about the design process from more than a visual standpoint. As you start mapping the project consider function with visuals.
Myth #3: All That Matters is the Homepage
The last trend that is fading is that putting all of your information on the homepage. The only time this would be a good idea is if you have a very limited amount of content.
Most websites are better served with multiple pages and entry points for users. While there are some who will come to the website directly by typing in a URL or from a link, many others will find your website thanks to search.
More pages with more directed content can help the right website visitors find your website and content that they want to see. This includes everything from blog posts to your contact or about page.
A one-page design can also get limiting if you begin to grow your business or want more content on the website. A multipage structure will be easier to grow with and evolve over time.
To ensure that you have a modern website design, it’s important to stay on top of user research and patterns, your own website analytics, and trends. None of these elements alone is enough to push how and what you should do with the design, but together they are powerful tools.
One of the surest signs of a dated website is not evolving as user habits and behaviors change. Technology and device usage tend to push a lot of this, so make a point to pay attention to what you are seeing as you visit other websites to help determine if your website needs a few tweaks.